Case Study
DUOLINGO
Case Study
Category
Social Media
Platform
Twitter/X
Type
Live Updates
Start Date
November 20, 2022
Duolingo’s
World Cup
Duolingo tasked Fabric Social with an exciting challenge: authentically engage with the FIFA World Cup audience through dynamic, reactive live Twitter updates. Our goal was to connect Duolingo’s brand with the global football phenomenon, weaving language learning into the fabric of the world’s most watched sporting event in real-time.
Duolingo’s
World Cup Win
Despite Duolingo’s initial distance from football, their partnership with Fabric Social during the FIFA World Cup was a game-changer. By providing timely, reactive Twitter updates throughout the tournament, we not only engaged authentically with the global football community but also netted over 30 million brand impressions, keeping Duolingo on the pulse of every match.
- Authentic Football Engagement
- 30 Million Impressions
- Timely, Reactive Updates
- Global Community Connection
