Fabric Social celebrates The Fragrance Shop client win

2024 has already been a fantastic year here at Fabric Social, with multiple client wins across various consumer categories—including our recent AA win, which the team are already motoring on—but we need to announce this client win before our rivals get a whiff of it.

We’re proud to announce that The Fragrance Shop has hired Fabric Social to introduce the brand to a new audience on TikTok and work creatively with its Instagram team.

The Fragrance Shop has an incredible heritage; established in 1994, TFS set out to make luxury fragrances more affordable and accessible to the broader consumer. The Fragrance Shop is a brand that puts its consumers first, and now it’s time to introduce its over 150+ fragrances to a whole new audience through Fabric’s industry-leading social approach.

As a result of this win, Fabric Social will be responsible for increasing The Fragrance Shop’s brand awareness and engagement across social; our creative team is already hard at work creating content that will alter your FYP for good.

If your brand wants content that smells better and you want to understand just a whiff of what Fabric can do for you, then contact Alex and Lauren.